Our team bios.

Nicholas Adams

President

Nicholas E. Adams is an international award-winning publicist and strategist. He founded NINICO Communications in 2011 as an agency that believes in the power of partnership.

Mr. Adams is a proud fourth generation San Josean and strong advocate of the arts community. He is a voting member of the Academy of Interactive & Visual Arts, board member of the Public Relations Society of America and trustee of the board of Symphony Silicon Valley. He's an active member and past board member of the Silicon Valley Capital Club and board member of the Rotary Club of San Jose. In 2009, he was appointed by former mayor Chuck Reed to the San Jose Arts Commission, where he enjoyed serving as a cultural ambassador on behalf of his favorite city for eight years. A marketing communications industry thought leader, Mr. Adams has been featured in media including NBC Bay Area, The Mercury News, Crunchbase, VentureBeat and PR Week.

Under Mr. Adams’ leadership, the Silicon Valley Business Journal has ranked NINICO Communications among the top twenty-five public relations and advertising agencies throughout the region annually since 2014. Mr. Adams has been recognized for his professional accomplishments and stewardship of the PR industry and community by the Academy of Interactive & Visual Arts, Association of Marketing Communication Professionals and Summit International Awards. An urbanist, Mr. Adams and his family live in beautiful downtown San Jose and enjoy contributing to the social and business fabric that makes Santa Clara Valley one of the country’s most innovative and inspiring places.

Tess Mooney

Chief Creative Consultant

Tess Mooney is a national award winning creative director. Ms. Mooney develops solutions for visual conundrums. She works in brand development, graphic design, infographic design, illustration, photography, web design and social media.   

Ms. Mooney joined the NINICO team in 2014. Her interest in user experience, service design and user-centered design has helped her form a new way of thinking across the agency and has helped innovate NINICO clients. Under her creative leadership, the agency has expanded from San Jose to Los Angeles and garnered national acclaim for sound, strategic work. Through collaboration and communication, she helps transform risks into results, confusion into clarity, bad brand experiences into good, insights into strategy, content into clicks and problems into solutions. She is involved in associations which advance the profession and creative industry, and foster development of meaningful messaging and relevant design.   

Influenced by her years at the respected Parsons Design School in New York City, Ms. Mooney is known for her ethics in business, professionalism and dedication to artistic expression of brand. She’s passionate about urban culture, fashion, photography and music. Splitting her time between California and New York, Ms. Mooney oversees all creative direction for clients of NINICO Communications.

Nicholas Adams

President

Nicholas E. Adams is an international award-winning publicist and strategist. He founded NINICO Communications in 2011 as an agency that believes in the power of partnership. For nearly a decade, the firm has created campaigns, developed messaging and served as publicist to some of California’s most storied brands and business leaders.

Mr. Adams is a member of the Academy of Interactive & Visual Arts, Public Relations Society of America and trustee of the board of Symphony Silicon Valley. He is an active member of the Silicon Valley Capital Club and Rotary Club of San Jose – the region’s oldest service organization. An industry leader, Mr. Adams is a founding member of both the Silicon Valley Magazine advisory board and the Silicon Valley Business Journal Leadership Trust. In 2009, he took the oath of office and was appointed to the San Jose Arts Commission, where he served as cultural ambassador on behalf of Northern California’s largest city for eight years. In 2019, the Silicon Valley Business Journal named Mr. Adams among the 40 most influential people in the region under the age of 40. Mr. Adams has been featured in stories by NBC Bay Area, The Mercury News, Crunchbase News, VentureBeat, PR Week and the US Chamber of Commerce.

Under Mr. Adams’ leadership, the Silicon Valley Business Journal has ranked NINICO Communications among the top twenty-five public relations and advertising agencies throughout the region annually since 2014. Mr. Adams has been recognized for his professional accomplishments and stewardship of the PR industry and community by the Academy of Interactive & Visual Arts, Association of Marketing Communication Professionals and Public Relations Society of America who, in 2019, named him a top agency leader of the year.

Tess Mooney

Chief Creative Consultant

Tess Mooney is an international award-winning creative director. Ms. Mooney develops solutions for visual conundrums. She works in brand development, graphic design, infographic design, photography, web design and social media.

Ms. Mooney joined the NINICO team in 2014. Her interest in user experience, service design and user-centered design has helped form a new way of thinking across the agency and has further innovated NINICO client partnerships. Under her creative leadership, the agency has expanded from San Jose to Los Angeles and garnered acclaim for sound, strategic work. Through collaboration and communication, she helps transform risks into results, confusion into clarity, insights into strategy, and problems into solutions. She is involved in associations which advance the profession and creative industry, and foster development of meaningful messaging and relevant design including the American Advertising Federation.

Influenced by her years as an honored scholar at the respected Parsons School of Design in New York City, Ms. Mooney is known for her ethics in business, professionalism and dedication to artistic expression of brand. Her work has been awarded by the Academy of Interactive & Visual Arts, Association of Marketing Communications Professionals, and Muse Creative Awards; and in 2016 the Los Angeles Business Journal recognized her at its annual Women’s Summit. A Southern California native, Ms. Mooney oversees all creative direction for clients of NINICO Communications.