Our team bios.

Nicholas Adams

President

Nicholas E. Adams is an international award-winning publicist and strategist. He founded NINICO Communications in 2011 as an agency that believes in the power of partnership. 

Mr. Adams is a proud fourth generation San Josean and strong advocate of the arts community. He is a voting member of the Academy of Interactive & Visual Arts, board member of the Public Relations Society of America Silicon Valley Chapter and trustee of the board of Symphony Silicon Valley. He's an active member and past board member of the Silicon Valley Capital Club and board member of the Rotary Club of San Jose. In 2009, he was appointed by former mayor Chuck Reed to the San Jose Arts Commission, where he enjoyed serving as a cultural ambassador on behalf of his favorite city for eight years. A marketing communications industry thought leader, Mr. Adams has been featured in media including NBC News, The Mercury News, Crunchbase and VentureBeat. 

Since 2014, the Silicon Valley Business Journal has consistently ranked NINICO Communications among the top 25 public relations and advertising agencies throughout the region. Headquartered in San Jose with offices in Los Angeles, the agency thinks creatively and acts collaboratively by planning meaningful and relevant strategies. A member of the Public Relations Society of America, NINICO builds successful long-term partnerships with clients willing to attain objectives with sound, strategic advice.

Tess Mooney

Creative Director

Tess Mooney is a national award winning creative director. Ms. Mooney develops solutions for visual conundrums. She works in brand development, graphic design, infographic design, illustration, photography, web design and social media.   

Ms. Mooney joined the NINICO team in 2014. Her interest in user experience, service design and user-centered design has helped her form a new way of thinking across the agency and has helped innovate NINICO clients. Under her creative leadership, the agency has expanded from San Jose to Los Angeles and garnered national acclaim for sound, strategic work. Through collaboration and communication, she helps transform risks into results, confusion into clarity, bad brand experiences into good, insights into strategy, content into clicks and problems into solutions. She is involved in associations which advance the profession and creative industry, and foster development of meaningful messaging and relevant design.   

Influenced by her years at the respected Parsons Design School in New York City, Ms. Mooney is known for her ethics in business, professionalism and dedication to artistic expression of brand. She’s passionate about urban culture, fashion, photography and music. Splitting her time between California and New York, Ms. Mooney oversees all creative direction for clients of NINICO Communications.

Sharon Hadden

Marketing Strategy Manager

Sharon L. Hadden is a communications consultant and content strategist. As a former public affairs specialist, Ms. Hadden uses vision, research and expert storytelling, to craft results-driven content, social media and marketing strategies.  

A writer first, by passion and profession, Ms. Hadden works with clients to integrate their marketing efforts across social, digital and in-person channels. She has helped a number of businesses craft their one-of-a-kind brand story, and her background in public relations is the key to her success at creating marketing, communications and social media campaigns that build loyalty and excite customers. 

Ms. Hadden holds a Masters in Integrated Marketing Communications from West Virginia University. She is an advocate of using content marketing as an inbound strategy and firmly believes that effective marketing plans begin and end with the values, challenges and motivations of the customer in mind.

Nicholas Adams

President

Nicholas E. Adams is an international award-winning publicist and strategist. He founded NINICO Communications in 2011 as an agency that believes in the power of partnership.

Mr. Adams is a proud fourth generation San Josean and strong advocate of the arts community. He is a voting member of the Academy of Interactive & Visual Arts, board member of the Public Relations Society of America Silicon Valley Chapter and trustee of the board of Symphony Silicon Valley. He's an active member and past board member of the Silicon Valley Capital Club and board member of the Rotary Club of San Jose. In 2009, he was appointed by former mayor Chuck Reed to the San Jose Arts Commission, where he enjoyed serving as a cultural ambassador on behalf of his favorite city for eight years. A marketing communications industry thought leader, Mr. Adams has been featured in media including NBC News, The Mercury News, Crunchbase and VentureBeat.

Since 2014, the Silicon Valley Business Journal has consistently ranked NINICO Communications among the top 25 public relations and advertising agencies throughout the region. Headquartered in San Jose with offices in Los Angeles, the agency thinks creatively and acts collaboratively by planning meaningful and relevant strategies. A member of the Public Relations Society of America, NINICO builds successful long-term partnerships with clients willing to attain objectives with sound, strategic advice.

Tess Mooney

Creative Director

Tess Mooney is a national award winning creative director. Ms. Mooney develops solutions for visual conundrums. She works in brand development, graphic design, infographic design, illustration, photography, web design and social media.  

Ms. Mooney joined the NINICO team in 2014. Her interest in user experience, service design and user-centered design has helped her form a new way of thinking across the agency and has helped innovate NINICO clients. Under her creative leadership, the agency has expanded from San Jose to Los Angeles and garnered national acclaim for sound, strategic work. Through collaboration and communication, she helps transform risks into results, confusion into clarity, bad brand experiences into good, insights into strategy, content into clicks and problems into solutions. She is involved in associations which advance the profession and creative industry, and foster development of meaningful messaging and relevant design.  

Influenced by her years at the respected Parsons Design School in New York City, Ms. Mooney is known for her ethics in business, professionalism and dedication to artistic expression of brand. She’s passionate about urban culture, fashion, photography and music. Splitting her time between California and New York, Ms. Mooney oversees all creative direction for clients of NINICO Communications.

Sharon Hadden

Marketing Strategy Manager

Sharon L. Hadden is a communications consultant and content strategist. As a former public affairs specialist, Ms. Hadden uses vision, research and expert storytelling, to craft results-driven content, social media and marketing strategies.  

A writer first, by passion and profession, Ms. Hadden works with clients to integrate their marketing efforts across social, digital and in-person channels. She has helped a number of businesses craft their one-of-a-kind brand story, and her background in public relations is the key to her success at creating marketing, communications and social media campaigns that build loyalty and excite customers. 

Ms. Hadden holds a Masters in Integrated Marketing Communications from West Virginia University. She is an advocate of using content marketing as an inbound strategy and firmly believes that effective marketing plans begin and end with the values, challenges and motivations of the customer in mind.